Well... let's see if this does anything useful... supposed to, according to some really cleaver people! :D
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Thursday, March 22, 2007
Know whether your price is right
How would you know if your 
price is right? Well, the way I see it, it all boils down to VALUE. Is the price equal or greater than the value?
This question usually plagues marketing agencies the most. A Marketing Agency sells nothing but ideas and creativity. Determining the right price for something as ephemeral as "ideas" can be quite daunting. The creator tends to value it higher than the buyer.
An excellent treatment of this was done by my friend in her blog at www.versacreations.net or you can go directly to the article at Are You Sure Your Price Is Right?
price is right? Well, the way I see it, it all boils down to VALUE. Is the price equal or greater than the value?This question usually plagues marketing agencies the most. A Marketing Agency sells nothing but ideas and creativity. Determining the right price for something as ephemeral as "ideas" can be quite daunting. The creator tends to value it higher than the buyer.
An excellent treatment of this was done by my friend in her blog at www.versacreations.net or you can go directly to the article at Are You Sure Your Price Is Right?
First Post
OK, this is the obligatory "first post" kind of post... so... move along now, nothing here to see... :D
This will likely be a mirror for MarketingAgencyTalk.com
This will likely be a mirror for MarketingAgencyTalk.com
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